You've tried the rest, so now it's time to try THE BEST! When you have a prime cut of meat, it deserves The Best Prime Steak Rub on the market. Activated charcoal gives this unique blend of spices over-the-top flavor and color that you'll have to see (and taste) to believe! This rub is unbelievable on steaks, but it also takes ribs and pork chops to the next level. We're positive this is going to be The Best Prime Steak Rub you've ever had.