Many rubs are one-note, but Obie Cue’s Sweet Rub is a symphony. Born in Texas, this robust blend bridges the gap between a glaze and a spice rub. It features a coarse texture that stands up to long smokes, locking in juices while creating a coveted, crispy crust. The magic lies in the balance: earthy spices and a distinct jalapeño heat cut through the sugar, ensuring your BBQ is savory, not just sweet. Whether you are smoking a shoulder low-and-slow or grilling chops hot-and-fast, make sure your pantry is stocked with the only rub you’ll ever need for pork and poultry