Flavor of the Month: This championship-winning blend—crafted by the powerhouse competitive team Truebud BBQ—delivers a bold, balanced punch of flavor that elevates any dish you throw at it. Led by pitmaster Tim Grant, Truebud has racked up major victories, including KCBS Team of the Year and an appearance on BBQ Pitmasters… so you know this rub means business. From holiday prime rib to weeknight roasts and veggies, The General is built to perform. Bring home a proven winner and make your holiday cooking unforgettable with Truebud BBQ’s The General.